David Preston is back and he’s started a revolution

The brains behind Fjuka is the elusive David Preston. Tackle genius Preston is the founder of some of Europe’s largest fishing brands and the inventor of many industry standards.

When in 2014 Preston sold his tackle empire, he envisioned a lazy bank-side retirement. But first took a holiday in Japan:

“We were cycling through a remote Japanese village when we came across an old man fishing with his grandson. They were catching fish after fish. After a bit of cajoling, they took me to an artisanal workshop in the hills. The place was full of locals stretching, kneading and rolling these round, flexible, fish-baits. That was the end of my retirement!”

Back in the UK Preston spent many, many, months perfecting a process to manufacture his miracle bait. In 2019 Fjuka 2in1 Bait was born.

It’s the biggest bait innovation since the maggot. It’s a genuine revolution.

“Fjuka products are truly revolutionary, they are brilliant for catching fish, easy to use and incredibly flexible. Our aim with Fjuka Baits is to inspire people to simply grab a rod and some Fjuka and get out there and go fishing.”

David Preston – Fjuka Founder

Real Anglers, Real Catches, Real Reviews

The Fjuka Bait Wagon has been visiting fisheries all over the country letting anglers try Fjuka for themselves. We don’t sponsor or pay any of the anglers – we let the catches speak for themselves. Aged 9 to 90, anglers are bagging everything from skimmers and silvers to big carp, bream, roach and chub.


Follow the Fjuka Facebook Page and stay up-to-date with every episode of the Fjuka Roadtrip. You can take a virtual tour of fisheries all over Britain as well as getting hints & tips on how to catch with Fjuka.


Meet some of the anglers who’ve already had a visit and joined the Fjuka Revolution...

Martin Stokes joins the Fjuka Revolution

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Darryl Dawson Joins the Fjuka Revolution

Meet thousands of others who are part of the Fjuka Revolution and follow us for hints, tips, offers and news.